I am your grumpy old editor who surfs the Internet in search of awkward websites. I also want to share with you some of my pet hates and give advice in general about online writing, including email. This is my first blog entry.
Jargon – Loved and hated, jargon is shorthand for what people do in their department or company, but they mustn’t assume the rest of the world knows what they do. If you are planning to launch a website, please explain jargon to people outside your own world.
In my last five years with Reuters, I was managing editor of the company’s global internal website in London. I often had to push back when the head of a business department sent me a submission to publish because it was full of jargon. I had to ask for an explanation because I knew that few people outside that particular department would understand some of the expressions.
This remains one of the main challenges I face in my work as a copywriter.
I welcome your comments.