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My pet hates 2 – a source of frustration

Source – In my long career as a journalist a source to me was always a well-connected contact who gave me information for a news story I was writing. It was a noun. In the past several years, at least in Britain, it seems to have become a verb where almost everyone sources everything from a car to a carer, from food to a freelance writer.

Furthermore, your salmon in the supermarket is nowadays often described as “responsibly sourced”, which is Orwellian newspeak the marketing people use to make their brand look good and to remove ourselves from the realities of the food chain.

In reality, that silvery salmon you eye at the fish counter probably wasn’t caught down the over-fished river so there is no reason to feel guilty. The fish most probably came from a salmon farm off Scotland or in the Norwegian Sea. This is a huge industry and the reason why salmon, previously a luxury, has become an everyday dish on dining tables.

Anyway, we seem to have stopped buying, catching, harvesting, acquiring, procuring, obtaining, attaining or laying our hands on anything. We source it, all of it, and this malaise, rooted in the environmental movement, is a sign of a rich language becoming poor.

I welcome your comments.

Rolf Soderlind

http://www.absolutwriting.com/ absolutwriting


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