Writing tip 5 – this is very unique…

Did you ever hear of a very original document or, for that matter, a pretty much original one? Words such as “very” and “pretty much” often dilute the message. A document is either original or it isn’t.

I see this all the time. An advert on a classic car website recently boasted that a veteran motorcar for sale was “very unique”. Again, it’s either unique or it isn’t.

Of course, the word “very” has its place in writing if the author wants to emphasize something as in: “We were very concerned for your safety”.

But, used the wrong way, a word such as “very” can rob your writing of conviction.

I welcome your comments.

Rolf Soderlind

http://www.absolutwriting.com/ absolutwriting


2 comments on “Writing tip 5 – this is very unique…

  1. Very true.

  2. My best English teacher forbade the word “very” in our writings. He said that there is always a stronger adjective or a better modifying adverb. I don’t always follow that now, but I always think of it when I use “very.”

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