Readers are all busy today. They don’t read online, they skim through websites. They want to know what’s in it for them. If they can’t find an answer quickly, they will move on. Are you about to write something? Don’t bore your audience with background in the introduction. Get to the point.
Try writing like many journalists do, try the inverted pyramid style. It layers the message you want to convey, starting with the conclusion, be it news or an action point. Your second paragraph should give the context as in why am I reading this? Then add background. The rest of the information is delivered step by step in order of importance.
Please remember, don’t start with background because your audience may already know it. The inverted pyramid layers the message you want to bring across. The top carries most of the weight, then less vital information and details start to flow. That’s why the pyramid is upside down.
I welcome your comments.